Our Story

Our story is founded in a family passion for creating natural formulas that are really effective.

Proudly Australian and family-owned

Natralus Australia is a wholly Australian-owned and operated family business, based in South Australia.

The young, dynamic company was launched in 2009 by John Rowe, while our business roots and philosophy stem back to the early 1920s, when Grandfather William H Rowe was a respected Adelaide pharmacist.

Grandfather Rowe practised for over 50 years, creating and dispensing healthcare products that were successful. This passion and knowledge were passed  onto his son, who also spent most of his working life within the pharmaceutical industry.

Today, Grandson John Rowe is at the helm of the business, keeping alive his grandfather's passion and commitment to creating naturally effective products you can trust to care for yourself and the people you love. John’s objective to touch many lives in a positive, caring way by having Natralus products available to a worldwide market is now underway.

 

We love natural ingredients

We select the most pure and natural ingredients that we can source, including ingredients from organic farming in Australia. Using these as the base of all our products, there is simply no need to include petrochemicals, parabens, mineral oils, sulphates or colour to name just a few. This is how Natralus products care for even the most delicate skin.

Our formulating chemists are always sourcing and testing new natural ingredients and creating new formulas you can trust to help you care for yourself and the people you love.

 

Products that are really effective

We know that simply being natural isn't enough. You want products that are natural and that are really effective.

Natural ingredients have a natural affinity with skin and, with the right know-how, can be crafted into formulas that feel better and are often more effective than chemically-based formulas.

With our own research and development department, formulation lab and manufacturing and packaging facility onsite, every product created is the unique result of the inspiration and dedication of our inhouse team.

Our belief in every product's ability to deliver on every promise is backed by our 100% Satisfaction Guarantee. If you are not satisfied with any Natralus product, for any reason, simply contact us for an exchange or refund.

Learn more about our quality standards and manufacturing.

 

The natural touch

The natural touch reflects our belief in the benefits of nature as well as touching your life in a positive, caring way with effective and proven natural products.

When Natralus' pure formulas caress your skin, you are taking a moment to stand still in the present moment and nurture your body and wellbeing. And when you choose these skin-loving formulas for family and friends, you extend the benefits of nature and the power of touch to care for the people you love.

Learn more about the natural touch.